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Furthermore, and this is important
for our discussion on the marketing potentials of MySpace, users can
post in bulletin boards, and such messages will appear in the profile
pages of all their contacts.
Now, imagine if you will, that you
have a MySpace account. Imagine further that you have 10,000
members in your network (quite small by current standards).
What if you'll post a link to your
online business' website in the bulletin board?
That's instant exposure to 10,000
people.
And that's just the tip of the
iceberg, so to speak.
Why MySpace?
Now, why MySpace? Why not
Friendster, or Hi5, or Multiply… all of which are websites similar to
the topic of our discussion?
Basically, it's because of the
following reasons:
- The internet was jolted by reports
from venerable sources that "MySpace now has 2 1/2 times the traffic
of Google." Such reports graced the headline pages of top news
networks in February of 2006.
- MySpace profiles figure
relatively well in search engine results.
- MySpace offers more liberty
for customization. Its pages allow a gratuitous use of HTML codes
depending of the user's preference.
- MySpace has a solid history
of marketing potentials for the younger audience. Many independent
bands actually attribute their current fame to the promotional
channels made possible by this website. Books for young adults, club
destinations, businesses catering to alternative culture… these are
just some of the enterprises that continue to flourish while using
MySpace as an advertising vehicle.
Why Is This Information Important
For You?
Let's say you have a niche website
about portable mp3 players. Within your pages are your AdSense blocks,
some affiliate links for tangible products, and other moneymaking
income streams.
Naturally, you'd need traffic.
Aside from the visitors you'd manage
to generate from your article marketing campaigns, your forum
postings, and your reciprocal links, you could look at MySpace as a
fertile - a VERY fertile - traffic source.
All you have to do is to create a
profile and name it in a manner that would look "cool" to your target
demographic. Since our running example deals with portable mp3
players, you could create a profile entitled "mp3 central" or "the mp3
authority."
Then build your network. If 10,000,
20,000 or even 30,000 contacts seem too daunting a task for you, let
me assure you that it's not. MySpace users claim that they could gain
1,500 users in a week's time, through their own efforts at that.
MySpace trains, or websites that make it easy for users to add some
"friends," are abundant these days. Also, there are services that
promise 1,000 new contacts, all of whom are real people, for under $9.
Populate your profile with your
chosen keywords. Include the link to your main website.
Regularly post in the bulletin board,
and include your link as well.
You'd be able to gain traffic -
lots of it! That's for sure.
And even if your website isn't
servicing the portable mp3 player niche, you'd find MySpace to
be very advantageous for as long as the subject of your online
business targets the younger generation. Do you have a website about
electronic gaming? Or perhaps the latest movies? Or teenage pregnancy,
maybe? Safe sex? Relationships and dating? Anime? The possibilities
are endless.
MySpace And Search Engines
There are some reports which claim
that MySpace, being a highly visited website, can provide back links
that would increase your own page rank.
Right now, this is more theoretical
than verifiable, since the MySpace boom, on a marketing perspective at
least, is still in its infancy.
But then again, a back link is a back
link. And you could just imagine how much back links 10,000, 20,000 or
even 30,000 contacts could provide.
One thing's for sure, though.
Traffic is the lifeblood of any
online enterprise, and internet marketing is a perpetual race to
generate more traffic than your competitors. You'd need all the
advantages you could muster.
And is there a better advantage than
something your competition has yet to discover?
Now is the best time to make
MySpace your space.
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